pk10官网开奖历史

智邦电子带来如何降低LED广告显示屏的空置率?

作者:admin 发布日期: 2019-06-05 二维码分享

LEDGUANGGAOXIANSHIPINGXIANZAICHENGLEGUANGGAOSHANGJIAMENBIYONGDEXINXIZAITI,RUHEDAXIANDUDEJIANSHAOBAOJILEDGUANGGAOXIANSHIPINGDEKONGZHILV?ZHEIJIUSHISHANGJIAMENYAOJIEJUEDEWENTILE。JINLEDXINGYEWANGZHANYIPIANREMENWENZHANGBAODAOSHUO,MOUDALOULEDDAPINGYULOUTIDELEDLIANGHUALIANDONG,JIANGHUWAIGUANGGAOYIBIEJUYIGEDECHENGXIANFANGSHIZHANXIANCHULAIDECHENGGONGANLI。QISHIZAOLIANGNIANQIAN,BEIJINGQINGMEIDAOHEJINGGUANSHEJIJIGOULIANHECHUANGSHIRENWANGTIANJIANYI:“YIDINGBUNENGZHIZHUZHONGJISHU,ZHIKANZHIZAOSHANGZUODEDIANJIANJUYOUDUOXIAO,YINGGAIBASIWEIFANGKAIYIXIE,BANENGGOUHEQITALINGYUXIANGJIEHEDEDIFANGXIANGCHULAI,BIRUSHUOWOTONGGUOSHEJIBALEDRONGRUDAOZHIZHENGGEJIANZHUZHONG,HUOZHEHUANHUANJINGZHONG,CHENGWEIZHENGGEHUANJINGDELIANGDIANHUOJINGGUANDIAN。”GAIFANGANXINYINGDUTEDECHUANGYIYEQUESHIYINQIXINGYENEIDEQUANXINSIKAO,ANLIDAPOLELEDXIANSHIPINGKONGZHILV,CHENGGONGDEXIYINLEDAZHONGDEYANQIU,ZAIDUANDUAN1NIANNEI4CIDENGSHANGYANGSHI,CHENGWEILEDHUWAIXIANSHIPINGLINGYUDELIULIANG“XIAOXIANROU”,XIYINQUANGUOGEDIDE“FENSI”QIANLAIHEYINGLIUNIAN。


ZAIWANGSHANGYEKANGUODUOPIANBAODAOGUANYULEDXIANSHIPINGBOFANGKONGZHILVDEWENZHANG,WENZHANGZHICHUZAOCHENGLEDXIANSHIPINGBOFANGKONGZHILVDEZHUYAOYUANYINSHIGUANGGAOXINGSHISHOUJIU,GENBUSHANGDASHUJUSHIDAIBUFA。QICIJIUSHIPUBIANQUEFACHUANGXINLI、XIYINLI。JUXIANGGUANJIGOUDIAOYANFAXIAN,DAYUEYOU70%DELEDHUWAIGUANGGAOQIYECHUYUKUISUNZHUANGTAI,15%DEQIYECHUYUSHOUZHIPINGHENG,ZHIYOU15%DEQIYEYINGLI,QICHENGYISHANGDELEDHUWAIGUANGGAOXIANSHIPINGKONGZHILVGAODA70%—80%,SHIDEZHENGGELEDHUWAIGUANGGAOXINGYECHUYUGANGADECHUJING。


pk10官网开奖历史 XINGYEFAZHANZHIJINQUDELEBUKEMOMIEDECHENGJI,DANJIUJINJINIANERYAN,XINGYEDEPINFANBIANDONGQUERANGYENEIRENSHICAOSUILEXIN,DUIYULEDXIANSHIPINGXINGYEJINHOUDEFAZHAN,YOURENHUANXIYOURENYOU。LEDHUWAIGUANGGAOPINGFAZHANCONGYIKAISHIGUANGKUODESHICHANGHEYIRUNKONGJIAN,DAOXIANZAIHUWAIDAPINGKONGZHILVGAO、HUWAIGUANGGAOMEITIJINGYINGKUNNAN。ZHEIBUJINRANGRENSIKAO:ZAISHICHANGQIANJINGYIJIUKEGUANDEQINGKUANGXIA,SHISHENMERANGLEDHUWAIGUANGGAOPINGXIANRUJINGYINGXIANZHUANGDIMIDEGUAIQUAN?


整体大环境不景气,经济刺激过度造成广告主投放预算压缩


pk10官网开奖历史 JINNIANLAIXUDUOHUWAILEDXIANSHIPINGFENFENXIANRUJINGYINGKUIBENDEKUNJU,JIUQIGENBEN,BUNANFAXIANDAPINGJINGYINGKUIBENDEYUANYINZHUYAOYOUYIXIASANDIAN:YIGESHIZAIZHENGFUDEDALIZHICHIHESHICHANGDETUIBOZHULANXIA,GEDACHENGSHIDEHUWAILEDDAPINGSHULIANGJIZENGDAILAIDESHICHANGCHONGJI,WULUNSHIBENTUJINGYINGHAISHIQUANGUOGUIMOHUAYUNYINGDOUBIXUMIANLINERCIZHAOSHANGNANDEKUNJING。DUICHUANTONGLEDGUANGGAOPINGERYAN,JIBIANYIGEKEHUDOUMEIYOUHAIDEYAOQUANTIANHOUBOFANGZHAOSHANGGUANGGAO。ERQIE,ERCIZHAOSHANGKONGDANGQIYUEZHANG,LIRUNLIUSHIJIUYUEDA,ZHEISHIDUOSHUDAPINGJINGYINGZHEWUFATAOBIDEWENTI;LINGYIGESHIHUWAIGUANGGAODETOUFANGYUNYINGMOSHIBUSHIHENHELI,LEDHUWAIGUANGGAOGUIFANHUA,WUFAZHENZHENGZUODAOLIANGXINGXUNHUAN。GUANGGAOYESHIJINGJIDEQINGYUBIAO,DAHUANJINGBUJINGQI,GUANGGAOZHUSUOJIANGUANGGAOFEIYONGSHIZIRANDE。HAIYIFANGMIAN,YOUJINGZHENGGUANXIDEJUTOUGONGSIFENFENHEBING,YEZAIYIDINGCHENGDUSHANGYINGXIANGLEGUANGGAOYEZHENGTIYINGSHOU,LIRU58HEGANJI,YOUKUHETUDOU。


广告投放碎片,媒体竞争激烈,广告主对投放效果的评估要求越来越高


pk10官网开奖历史 JINJINIANHULIANWANGDEBAORE,XINMEITIDEXINGQI,GUANGGAOTOUFANGSUIPIANHUASHIDAIDEDAOLAI,SHIDEMEITITOUFANGYANZHONGFENLIU,KEHULIUSHIYANZHONG,LINGYIFANGMIANSUIZHEDASHUJUJISHUYINGYONG,GUANGGAOZHUDUITOUFANGXIAOGUODEYAOQIUYUELAIYUEGAO。XINSHIHUWAIGUANGGAOMEITIYERUYUHOUCHUNSUNBANDANSHENG,RUZIJIAYOUCHEDUIGUANGGAO,DIDI、UberDENGZHUANCHE,GAODONGCHEZULIECHEGUANGGAO,GAOQING3DDAPINGMUQUANXITOUYINGGUANGGAODENGDENG,GUAFENLEYUANBENDEHUWAIGUANGGAOMEITISHICHANG。


媒体代理制落后,业务员推销方式落后


pk10官网开奖历史 CHUANTONGMEITIDAILIZHIDAOZHIZHONGJIANHUANJIEGUODUO,YUGUANGGAOKEHUDEKUAMEITIXUANCHUANXUQIUBEIDAOERCHI,GUANGGAODAILIGONGSIXIAOZUOFANGSHIFUWUCHENGBENGAOXIAOLVDI。YEWUYUANKAOTUIXIAOFANGSHILUOHOU,WUFAMANZUGONGSIYEWUHEYEJIFAZHANDEXUQIU,GONGSISHENGCUNYUEFAJIANNAN。


户外广告媒体价格高,议价能力弱,多数负担不起


pk10官网开奖历史 HUWAIGUANGGAOJIAGEGAO,ZIRANSHIYINWEIHUWAIMEITIDECHENGBENGAO,ZAOJIAGAO,BIRUGAOSUDANLIZHUGUANGGAO,HUOCHEZHANGUANGCHANGLEDDAPINGGUANGGAO。RENWEIGONGJIAOHOUCHETINGDENGXIANGGUANGGAO,KUANGJIAGUANGGAODENGJIAGEBIJIAODI,DANSHIYIBANTAOCANSHIDINGLIANGTOUFANG,ZONGJINESHIBIJIAOGAODE。ERDUOSHUZHONGXIAOQIYEYOUYUDANGEMEITITOUFANGLIANGXIAO,TOUFANGYUSUANDADUOSHUDOUDIYUHUWAIGUANGGAOMEITIDEKANLIJIA,DAOZHIYIJIANENGLIRUO,SHENZHIMEIYOUYIJIADEKONGJIAN,ZAOCHENGHENDUOQIYEBUGANTOUHUOTOUBUQIGUANGGAO。YINCIWOMENKANDAODEHUWAIGUANGGAODADUOSHUSHISHUZHIQIYEHEDAXINGQIYEDECHANPINXUANCHUAN。BIRUWOMENCHANGJIANDEHOUCHETINGGUANGGAO,BIANDUOWEISHANGYINGYUGAOGUANGGAO,JINGDONGTIANMAOYOUHUICUXIAOGUANGGAO,ZHIMINGPINPAISHIPINGUANGGAO,ZHIMINGPINPAIGUANGGAODENG。


投放广告不专业,操心费力环节多


pk10官网开奖历史 GUANGGAOTOUFANG,BUGUANDUIMEITIZHUHAISHIDUIGUANGGAOZHULAISHUO,ZOULIUCHENGDOUSHIYIXIANGBIJIAOFANSUOQIEFANFUDEGONGZUO,DOUXUYAOTOURUHENDADEJINGLILAIGENHEZUODELIUCHENG,BUJINZAITIXIANHUASHIJIANHEKEHUGOUTONGHEZUOSHANG,GENGZAIGAOJIAN、ZIZHIDESHENHE,SHANGKANSHENHEQUEREN,HOUQICAIWUJIESUANSHANGDOUFEISHIFEILI。


新媒体+户外媒体捆绑式销售,广告主投放类型变少


pk10官网开奖历史 DAPEIXIAOSHOUHETAOCANXIAOSHOUSHICHUANTONGHUWAIMEITISHANGMENJINGCHANGSHIYONGDECELVE,RUJIPIAOFENGTAOGUANGGAODAPEIJICHANGDENGXIANGGUANGGAO,DIANYINGDAPEIDIANLEDDAPINGGUANGGAO,SHANGCHANGMENKOUSHISANDAPEISHANGCHANGNEIDIAOQIGUANGGAO,DAXINGCHAOSHISHOUGUANGGAODAPEICHAOSHINEI,DIANTIKUANGJIAGUANGGAODAPEIXIEZILOULIANBOGUANGGAODENG。KUNBANGSHIXIAOSHOUCELVEHUIZAIYIDINGCHENGDUSHANGYINGXIANGQITALEIBIEDEHUWAIGUANGGAOMEITIDESHOURU。


传统户外广告媒体行业垄断式经营,普通广告主投放无门


CHENGZUODITIE,MEITIANERDUODOUHUICHONGCHIZHEDITIEDIANSHIGUANGGAODESHENGYIN,DITIESUIDAODEDENGXIANGGUANGGAOYEBUSHIWEIYIFUMEILIDEFENGJING,DANJIN1NIANLAI,DITIEDIANSHIJINGCHANGSHITINGBODE,SUIDAODENGXIANGGUANGGAOJIHUMEIYOU,ZHIYOUDITIELASHOUGUANGGAOHEDITIECHEXIANGTIEZHIGUANGGAOHAIHUICHUXIANZAIWOMENDESHIXIANLI。QICIHAIYOUJICHANGGUANGGAO,FEIJIJISHENGUANGGAODENG,DUOWEIGUOJIPINPAI,PUTONGGUANGGAOZHUJIHUSHITOUFANGWUMEN。


GANGGANGYISHANGWEIDAJIAFENXILEMUQIANGUANGGAOXINGYEFAZHANSUOMIANLINDEJIHUSUOYOUDENANTI,LEDDAPINGZUOWEIHUWAIGUANGGAODEDAIBIAO,SUOMIANLINDECHUJING,GENGSHITUCHU。ZONGJIEQILAIJIUSHI:JINGJICIJIGUODU,DAOZHIKEHUYUSUANYASUO;SUIPIANHUAHECHUANGXINFAZHAN,SHIDEMEITIJINGZHENGJILIE、KEHUFENLIU;DUOSHUZHONGXIAOQIYEGUANGGAOZHUGENBENTOUBUQIGUANGGAO,TONGSHITOUFANGZHONGJIANHUANJIEDUO,CAOXINFEILI。


GUANYULEDDAPINGKONGZHIWENTI,GUANGGAOZHUYESHIXIANGJINFANGFA,FANGFAXIANGJIN,SHITUQUJIEJUEMUQIANSUOMIANLINDEZHUANGKUANG,DANSHIJIEGUOQUESHICHAQIANGRENYI。JINTIANWOMENDAIZHELEDDAPINGKONGZHIZHEIYIWENTI,CHULESHEJIBALEDRONGRUDAOZHIZHENGGEJIANZHUZHONG,TONGGUOZHONGXINYANJIUWOMENRENWEI——“GUANGGAOGONGXIANG,PINGLIANTIANXIA”ZHEIYIFANGAN,TONGGUOHULIANWANGJISHU、SIWEIHEMOSHICHUANGXIN,GAIZAOCHUANTONGGUANGGAOJINGYINGFANGSHI,DAZAOQUANMEITIDSPJIAOYIPINGTAIHEJIYUEHUAYIZHANSHIHULIANWANGCAIGOUPINGTAI。KEYOUXIAOJIEJUEMEITIYANZHONGGUOSHENG,KONGZHILVGUOGAO,KONGZHIZIYUANSUISHIJIANBAIBAILANGFEIWENTIHEGUANGGAOTOUGUANGGAOBUZHUANYE,YIJIANENGLIRUO,MEITIJIAGEXUGAOBUGANTOUHUOTOUBUQIDEMAODUNWENTI。ZHEIHAIXUYAOLEDXIANSHIPINGCHANGSHANG、XITONGKAIFASHANG,GUANGGAOYUNYINGSHANGHEGUANGGAOZHUYIJISHOUHOUFUWUSHANGGONGTONGNULILAIWANCHENG。


1、重新定义屏联网


JINNIANLAI,PINGLIANWANGCENGJINGBEISHICHANGXIAOFANWEIYUNYONG,YOUCHENGZHIWEIDAPINGJIQUNKONGZHIHUOLIANBOKONGZHI,RANERPINGLIANWANGDENEIHANZAOYIJINHUAYANBIAN。ZHANWANGWEILAI,WOMENRENWEIPINGLIANWANGSHILIYONGXIANDAITONGXINJISHU、JIEHEXIANGGUANLEDXIANSHIPINGLIANBOJIGUANGGAOFABUSHUJUGONGXIANG,HANGAISUOYOUYULEDXIANSHIPING、YUNXING、BAOYANG、WEIHU、SHEJIAO、JIAOYIXIANGGUANDESUOYOUSHANGYEMOSHIDEZONGCHENG,QIZHONGMUDESHIWEILEGAISHANYONGHUSHIYONGTIYAN、TIGAOYONGXIANSHIPINGGUANGGAOYUNYINGTOUFANGBILV,TIGAOSHISHIXIAOLV、JIANGDIYONGPINGCHENGBEN;PINGLIANWANGDEXINGQIJIANGCHEDIGAIBIANDAPINGTOUFANGGUANGGAOKONGZHILV,DIANFUYONGHUSHIYONGXIGUAN。


2、通信技术、广告共享、服务市场促使屏联网发展进入加速期


TONGXINJISHULIZUYUWEIKEHUTIGONGXIANJINKEKAODE、QUANXILIEDELEDPINGWUXIANFABUCHANPINJIJIEJUEFANGANSHIWEILAISHIXIANPINGPINGTONGXIN、RENPINGTONGXINDEBIYAOTIAOJIAN;GUANGGAOGONGXIANGYUSHENGJULAIJIUJUBEIYUPINGLIANWANGJIEHEDEYOUSHI,GENGRONGYISHIXIANPINGYUPINGZHIJIAN、PINGYUCAOZUOSHEBEIZHIJIANDEHULIANHUTONG;FUWUSHICHANGQIANJINGGUANGKUO,BUGUANWEILAICHUXIANZENYANGDESHANGYEMOSHI,FUWUSHUJUSHIXIAOCHUYONGHUYUDISANFANGHOUSHICHANGSHANGHUZHIJIANXINXIBUDUICHENGDEBIYAOTIAOJIAN。TONGXINJISHU、GUANGGAOGONGXIANGHEFUWUSHICHANGDEJUEQI,JIANGCUSHIPINGLIANWANGXINGYEJINRUJIASUFAZHANQI。


3、改善体验、提高效率、降低成本是屏联网下游需求的根本


PINGLIANWANGFAZHANDEGENBENQUDONGLIZAIYUJISHUDEJINBUHESHANGYEMOSHIDEYANBIANNENGGOUWEIRAOZHEGUANGGAOGONGXIANGZHEIGEXIANDAISHENGHUODEGUANJIANJIEDIAN,WEIGUANGGAOYUNYINGSHANGHUOGUANGGAOTOUFANGZHUGAISHANJIAYUTIYAN,TIGAOYONGPINGXIAOLV,JIANGDIYONGPINGCHENGBEN。ZAIPINGLIANWANGDECHUJIJIEDUAN,LEISIYUJIQUNKONGZHIDEYINGYONGXINGSHIGENGDUODESHIMANZULEGUANGGAOTOUFANGZHEGAISHAN“XIYINYANQIU”DETIYANDEXUQIU,ERCONGZHONGZHANGQIKAN,GAIJINYONGPINGXIAOLVHEJIANGDIYONGPINGCHENGBENSHIGENGNENGHUANXINGHAILIANGPINGLIANWANGXIAYOUXUQIUDEGUANJIANDIAN。


4、“大屏联盟”的商业模式有望出现突破


ZAIPINGLIANWANGFAZHANCHUQI,XIANSHIPINGQIYELIANHEXITONGSHANGJIAXIANGYONGHUZHIJIESHOUFEIDE“YUNFUWU”DENGSHANGYEMOSHINENGGOUGENGKUAIDESHIXIANMOUTIAOJIEDAOHUOMOUGEQUYUGUANGGAOSHENTOULVDETISHENG,ERLIYONG“DAPINGLIANMENG”DESHANGYEMOSHIJIXIANGGUANDESHUJU,ZENENGGOUDUIJIEGUANGGAOGONGXIANG、FUWUSHICHANG、ZULINDENGGENGDUODESHANGYEMOSHI,DAKAIGENGGUANGKUODESHICHANGKONGJIAN。WOMENRENWEI“DAPINGLIANMENG”SHIMUQIANKANLAIYOUXIWANGSHIXIANBAOFAZENGZHANGDESHANGYEMOSHI。


5、投资建议:


YIDISANFANGPINGTAIDECHUXIAN(XINGYEZHONGZICHANYUNZUODEPINGJINGQISHIKEYIJIEZHUQINGZICHANMOSHILAIJIEJUE),TONGGUOJISHUHESHUJUDEFANGSHIJIANGDAJIAZHENGHEZAIYIQI,JIASUXINGYEDEYOUSHENGLIETAIYUZHENGTISHENGJI,RUGUONENGZUODAOZHEIYANGDEHUA,KEYIKENDINGDISHUO,XINGYEZAIMUQIANJICHUSHANGSHOURUFANBEISHIWANQUANYOUKENENGSHIXIANDE。


ZHEISHIXINGYEDECHULUSUOZAI。NIKEYICHENGZHEIYANGDEPINGTAIWEIHULIANWANG+DAPINGPINGTAI,YEKEYICHENGZHIWEIWULIANWANGPINGTAI,DASHUJUHEYUNJISUANJIANGSHIPINGTAIDEBIAOPEI。

宝鸡全彩LED显示屏

6、投资方案:


pk10官网开奖历史 JIUPINGTAIFANGERYAN,NENGFOUJINKUAIJIERUYIDINGLIANGDEDAPINGMEITIZIYUAN,NENGFOUDATONGCONGKEHUMEIJIEXUANZE、CEHUADAOJIAOYI、XIADAN、SHANGHUA、JIANCEDENGYITIAOLONGFUWU,WEIKEHUHEMEITIGONGSIDOUNENGTIGONGJUYOUZHANXINGYUJIAZHIDEGONGJU,RANGGEFANGDOUNENGZHENGDAOQIAN,CONGERXIANGGUNXUEQIUYIYANG,YOUYUELAIYUEDUODEKEHUHEMEITIJIERUJINLAI,TONGSHIJIEZHUZIBENDELILIANG,ZHONGCHENGJIUQIZAIXINGYEDEALIDIWEI,ZHEISHIPINGTAIZHENGHEBIZOUDELU,YUEZAOTOURUYUEXIANCHENGWEIXINGYELONGTOU。


QICIHUIJUGEXINGGEYESHUWANGEGUANGGAOZHUKEHU,TAMENMEITIANFABUDALIANGGUANGGAOTOUFANGRENWUDAOGUANGGAOJIAOYIPINGTAI。FUHETIAOJIANDELEDDAPINGHUIZIDONGJIESHOUDAOXUQIU,PINGZHUKEYIGENJUKEHUCHUJIAHEKEHUZIYUANJINXINGZIZHUSHICAOZUO,GAOJIANHEZIZHIZAIXIANSHENHEHEXIAZAI,CAIWUSHISHIZAIXIANJIESUAN,GUANGGAOKANFAYUQUERENZAIXIANSHENHE,SHIXIANBIHUANCHENGXUHUAJIAOYI。MEITIZHUZHIXUYAOFABURENWU,GUANGGAOWEIJIESHOURENWU,QIEKEZUOJIAOYI,KONGZHIZIYUANBUZAILANGFEI,KEYIDAILAIQUANXINDEGUANGGAOKEHUHEGUANGGAOSHOURU。TONGSHIGUANGGAOZHUTOUFANGJIAGEDI,XIAOLVGAO,GUANGGAOTOUFANGBUZAISHOUJIAGEXIANZHI,SHENGSHISHENGLI。ZHENGTAOLIUCHENGXITONGGUOCHENGQUANBUSHISHIKESHI,BINGQIECAOZUOJIANDAN,JIAOYIFANGBIAN,TONGZHIJISHI。


7、风险分析:


XINGYENEIWUFAZHAODAONENGGOUGUANGFANTUIGUANGDESHANGYEMOSHI,DIFANGZHENGCE(CHAIDAPING)CHUXIANFANFU,LEDXIANSHIPINGCHANGSHANG、XITONGKAIFASHANG、DISANFANGFUWUSHANG、GUANGGAOZHUSHANGYELIYIWUFAPINGHENG。

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